Braman Termite and Pest Elimination, a leading provider of pest-management services in Southern New England, is celebrating 125 years in business. The business, originally founded in Boston in 1890, moved its headquarters to Agawam in 1980.
“In 1890, pest control was usually done at night or when no one was around,” said Jerry Lazarus, third-generation owner of Braman Termite and Pest Elimination. At the time, pest control was primarily done with kitchen-sink concoctions made with ingredients like arsenic, which has a very distinct and unpleasant smell.
“The common view was that, if it didn’t stink, it didn’t work. Nowadays, if it stinks, you have a problem,” said Lazarus. “Pest-control product development has come so far that they can be done in very controlled environments without displacement — we can even treat hospital rooms without moving patients, if needed.”
Now, there are no secret ingredients, and all products are scientifically tested to establish appropriate dosage, ensuring both efficacy and public safety. Meanwhile, technology like e-mail, cell phones, bar-code scanning, and global positioning systems have helped Braman continually provide fast, efficient, and customer-centered service.
“Technological advancements have been adopted by the pest-management industry to better communicate with customers and create efficiencies to help us be competitive and profitable,” said Lazarus.
Braman Termite and Pest Elimination has even adopted technology like social media to stay in touch with customers and educate the public. In honor of the 125 year anniversary, Braman has prepared 125 themed posts for its Facebook account that will appear throughout the year. Find Braman atwww.facebook.com/bramanpest and ‘like’ the page to see a full year of fun and educational posts.
“We have everything from pest-control service options to awareness months to alert you when your home or business might be more vulnerable to certain pests, and employee milestones,” said Lazarus.
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